Rhetoric:  How to persuade/the art of persuading.
 

Fundamentalism: strict adherence to one’s basic principles.
 

Fundamentals: Basic understanding/core structure of any ideology or concept. 
 

Whiteness qualities: Beauty standards (white people in beauty magazines, white models, etc.), social standards, and the romanization of whiteness.  
 

Rhetorical fundamentalism: One assumes that one side holds 100% of the truth, and the other sides are 100% wrong; Engaging in conversation or debate with someone of opposing views, and both or one party enters with a preconceived assumption of what the opposing party believes before communication.

Pluralism: Recognition and affirmation of a diverse group and wide variety of perspectives and values, alternative to a linear approach or method of ideology. 

Cross-racial communication: Recognizing, affirming, and valuing varying cultural perspectives and communications avoiding assimilation to common “culturally expected” communication practices.

Systemic racism: Engrained social, political, and economic practices that have, over time, attributed to the inherent biases and racist behavior and attitudes toward people of color within the U.S. 

Race: Used infrequently before the 1500s, was used to identify groups of people with a kinship or group connection. The modern-day use of the term “race” (identifying groups of people by physical traits, appearance, or characteristics) is a human invention.

Intersectionality: Systemic ways in which practices of many forms of discrimination attribute to how certain groups have become marginalized.